Most services ask you to trust a process you can't see. We publish ours. Each worked example below is a complete audit of a real store, done from its public pages against the same 100-point rubric every client audit uses — scores, findings, and the documents a client actually receives.
The stores in this series are not clients. They were audited from public data to show the method, and nothing was changed in their stores. A store that engages us is never published without its agreement — client audits are private by default (see our Privacy Policy).
Pottery and home goods, Asheville NC — 456 published products. The full engagement, rehearsed end to end: the audit, the 16-line change list, and the approval gate in action.
Headline finding: the store's best seller — The Mug, 1,731 reviews — publishes no capacity anywhere in its page text, while retail partners publish East Fork's own specifications for the same products.
Read the full worked examplePickleball paddles, footwear and apparel — hundreds of products. Weakest areas: image alt text (5/10) and FAQ & Knowledge Base coverage (4/8).
Example finding: the colour selector on the shoe pages is labelled "Core" — a word that tells an AI assistant nothing.
Read the sample auditThe first 11 stores audited average 63.5/100 — and the same five failures repeat: pages that contradict themselves, internal listings left public, missing specifications, thin FAQs, and policies that disagree with each other. Read what our audits keep finding →
Worked example #2 shows Steps 2–4 in full, including what happens to the lines a merchant does not approve: they stay undone, and the fix log proves it.
Read-only · From your public pages · Delivered by email within 2 business days · No card, no call required