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What our audits keep finding

Dataset: the first 11 stores audited · 19–20 October 2026 · Every store scored from its public pages against the same 100-point rubric. Counts below are descriptive — this page is updated as the dataset grows, and it reports only what the underlying audits document.

63.5Average score, of 100
62Median store
55–75Range, lowest to highest
0 of 11Stores in the top band ("Ready")

Four stores scored "Mostly ready" and seven "At risk". These are established, well-regarded independent stores — not abandoned storefronts. The gap between how good these businesses are and how readable their catalogs are is the finding.

The five patterns

9 of 11 — A product page contradicts itself. Two values for the same fact on one page, or a displayed price that disagrees with the page's own structured-data price. No store in the dataset was documented clean on this.
9 of 11 — Internal material is publicly live. Test products and test pages, employee and data-feed collections, a listing titled "[OLD VERSION]", a purchasable restocking fee — sitting in the same public catalog data that AI assistants and shopping feeds read.
9 of 11 — Specifications are missing or narrative-only on core products. The structured-attributes area is the weakest in the dataset, averaging 8.5 of 15 — dimensions, capacities, weights and materials buried in prose, or absent, on the products shoppers ask assistants about most.
9 of 11 — FAQ coverage has real gaps (scored 6 of 8 or lower) — including stores with no FAQ page at all, and one whose main FAQ page is empty while the real one hides at a different address.
8 of 11 — The store's own policy statements contradict each other. Two or three different returns windows, shipping promises the formal policy doesn't make, warranty claims with no terms behind them. Only 1 of the 11 was documented as fully consistent — assistants quote these pages verbatim at the moment of purchase.

One more, narrower pattern: listing each colour as a separate product instead of a variant was confirmed in 4 of the 5 stores where the audit could determine the architecture from public data — in one store, a single knife model lives at five different addresses, its data split five ways.

Where the points are lost

Average score per area across the 11 stores. Two areas (identifiers, variant naming) can't be scored from public pages at all — in 11 of 11 audits, whether a store's GTINs are populated was simply not verifiable from outside; it takes the export check we run at kickoff.

AreaAverageOf
Product titles & descriptions11.215
Structured attributes & specifications8.515
Image alt text6.010
Categorisation & taxonomy5.18
Shipping, returns & warranty information7.712
FAQ & Knowledge Base coverage5.58
Feed readiness signals (publicly verifiable part)2.65

What this means for your store

None of these failures needs a redesign, a new platform, or a bigger team. They are source-data repairs: facts stated once, consistently, where machines look for them — which is exactly what the Agentic Readiness Fix does, change list first, your written approval before anything is applied. The free audit tells you where your store stands against the same rubric.

Get my free catalog audit

Read the method in full: the published worked examples, including a complete audit with its change list.